Isabel Marant Tokyo Boutique
Isabel Marant has just opened her first stand-alone store in Japan. The French designer’s boutique occupies the ground level of the building, located on a quiet side street just off Omotesando Street.The architectural team made the most of the existing wooden beam structure to create a rustic yet homey atmosphere featuring concrete floors, large resin lanterns and a dressing room with black tatami mat flooring. The upper and lower levels of the 3,500-square-foot building are home to a showroom, offices and meeting space for the brand’s Japan staff. The store carries both the designer’s main collection and her diffusion line Etoile. Marant opened the store through a franchise agreement with Japanese retailer Tomorrowland.